The annual global market size for countertrade is estimated to be between $300 and $500 billion. 130 out of 192 countries in the world require countertrade in one form or another when dealing with international trade. As a result, Atlas Group has dedicated in – house specialists who specifically deal with countertrade.
‘Countertrade is a reciprocal form of international trade in which goods or services are exchanged for other goods or services rather than for hard currency.’ Countertrade can be classified into five broad categories which are mentioned below in order of their frequency.
- Counter- purchase
- Switch trading
Atlas Group's specialists are proactive marketers who understand how each one of these methods are considered an essential global strategy tool. Our experts will carefully examine which method is best suited for your individual needs and develop a proactive marketing strategy for you.
We understand the importance of developing appropriate market entry and countertrade strategies to take advantage of new opportunities. Our services involve decision making in areas such as: which products to accept, which markets to enter and when to decline a countertrade offer if necessary.
A few key advantages of using countertrade include:
- Facilitates the conservation of foreign currency
- Higher sales
- Ease of entry into challenging markets